All you haters stop crying and admit daddy bought you your super expensive race ride. What is the big problem to have some cheap bikes on the market? This is the only manufacturer who offers the cheaper option, so this way we (customers) have every option available to make our choice. You want a better build? Go buy another bike, there are 200 better builds yes, so why complain? You want an expensive ride? Got get a Trek, it is also on the market for you brand-marketing-eating customers, or just if you like it and you have the money, and you just want it because you do, NO ONE can tell you you are wasting your money, it is your choice. It is the same if you just want your cheap 8in bike, what is the problem? I owned a Yakuza Kumicho (which is now an Airborne bike with some other name, with many many similar components) for 2 years, and I beat the SH!T out of it, and it gave me NO problems, AT ALL. 2 years and I weight 205 pounds, and I hit 2 to 3 meters drops every ride. It was the BEST learning and entry bike I could get, and I just paid $1350, with 8inches of travel on both ends. Could just adjust rebound at each end, just that, but it was reliable and accomplished its mission perfectly. Now I have my expensive virtual pivot (bla bla bla) ride which I DO LOVE, but without the cheaper option I would have never entered the sport.